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SB Nation United: A Quick Peek At The New Brew Hoop

Programming note: big, awesome changes are afoot across the SB Nation network in the coming months, so we wanted to give you a little sampler of what's to come. SB Nation founder Tyler Bleszinski breaks down the basics:

It’s with great pleasure that I unveil the first step in the next evolution of Brew Hoop. In the next month SB Nation will be undergoing a dramatic upgrade to our platform and our editorial process. There will be much more detail to come but for now, the new logo below is just a first taste of what is coming here at Brew Hoop and across the rest of the network.

This is a small, but important sample of what is coming when our network undergoes its most exciting and radical transformation in the eight-year history of the company. A new visual identity here and across the network is only one step we are taking to unite our network of sites. United through individuality is the underlying theme of this project. You’ll notice that our team colors and the unique spirit of our individual community is maintained while making it clear to sports fans that each site is a part of the larger SB Nation network. We want everyone to know that they can find the same type of great writing, video and conversation that we offer here on all of our 300-plus sites. You can browse through all the new logos on a special page we put together at

Our commitment to passionately follow our sports will never end. It’s what makes SB Nation a special place and that will only be enhanced by these new changes. In the meantime we’re setting up additions to our store so you can be sporting the latest and greatest before it even launches. Welcome to our future.

If you're too lazy to view the link above, hit the jump and get a taste of the new logo.


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