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Bucks name Peter Feigin new team president

The reshaping of the Bucks' organization took a major leap forward on Wednesday with the addition of new team president Peter Feigin.

Mike McGinnis

The Milwaukee Bucks' on-court rebuilding may take years, but the team's corporate makeover is well on its way.

On Wednesday, the Bucks officially announced the hiring of Peter Feigin as the team's new president, a role that will see the former Knicks executive take over the Bucks' business operations and lead its executive team going forward. It's arguably the Bucks' biggest business-side announcement since Wes Edens and Marc Lasry officially took control of the team in May, and syncs with Edens' stated desire to have a business-focused team president to complement the basketball operations side led by GM John Hammond, Assistant GM David Morway and new head coach Jason Kidd.

So who is Feigin? Glad you asked. According to the Bucks' press release:

Feigin comes to the Bucks with a depth of experience in both in the NBA and the corporate world. As the chief marketing and revenue officer of Deluxe Entertainment Services Group, he managed global business units and handled branding across the international entertainment company. Prior to working at Deluxe, Feigin was president and COO of Marquis Jet Partners and helped lead its acquisition by NetJets. From 1998 to 2004, he worked for the New York Knicks and rose to become vice president of marketing - increasing profits, season subscriptions and suite revenue during his tenure. Additionally, Feigin has served as a senior advisor to the Milwaukee Bucks since the ownership change, helping reorganize and refocus its business operations. He holds a bachelor's degree from Franklin and Marshall College and completed the University of Chicago Booth School of Business' Financial Executive Program.

"I've known Peter for many years and can't think of a more capable person to drive growth for the Bucks organization," said Marc Lasry. "Peter's been an invaluable advisor and will be a terrific leader for a talented group of people working to build a world-class franchise. He brings a tremendous amount of NBA expertise and management experience to Milwaukee."

In short, you'd guess that Feigin will give the Bucks' marketing and branding efforts a serious shot in the arm, a process that began in 2013 with the additions of new VP of Marketing Dustin Godsey and Chief Revenue Officer Ted Loehrke. Since the start of the summer the executive team has added further reinforcements in the form of new CFO Patrick McDonough, VP of Business Affairs Bob Cook and VP of Strategy and Operations Alex Lasry, reflecting the organization's dual focus on rebuilding its brand while simultaneously pushing for the construction and funding of a new arena.

The Bucks also announced the hiring of Kelly Kauffman as the new VP of Human Resources, a role she'll take over after previously serving as director of HR at Badger Meter. Edens echoed Lasry's enthusiasm for both Feigin and Kauffman, while the Bucks' press release also included an endorsement of Feigin from a guy with some credibility in the state of Wisconsin--Barry Alvarez.

"We're very enthusiastic about the talented and experienced individuals we've assembled to lead the Bucks into this exciting new era," said Wes Edens. "Peter is the perfect person to lead this team as he shares our vision for growth and long-term success of the organization, and Kelly is perfectly suited to develop and sustain a dynamic workplace that will rank among the best in the state. We can't wait to work closely with Peter and our exceptional staff to turn the Bucks franchise into one of the best in the NBA."

"I'm thrilled to join the Milwaukee Bucks organization during this incredibly exciting time for the team on and off the court," said Feigin. "From a new and modern arena in the heart of the city to a renewed emphasis on building deeper ties in the community, Wes, Marc and the entire team they've assembled are building something very special in Milwaukee. I'm going to work hard to ensure their collective vision is realized."

"In the 15 years that I've known Peter, I've worked with him in many capacities and have experienced his tremendous leadership skills firsthand," said Barry Alvarez, University of Wisconsin-Madison's Director of Athletics. "More than that, he's become a terrific friend, and I have a deep respect for him and his family. I believe the Bucks have picked the perfect person to lead their organization, and I know he will be a tremendous addition to the entire Wisconsin sports family."