St. Francis-- At a press conference at the Cousins Center this afternoon, Bucks President Peter Feigin announced that the team has formed a new partnership with the Orthopaedic Hospital of Wisconsin, part of the Columbia St. Mary's health system. The partnership includes naming rights to the Cousins Center, the Bucks current practice facility.
From the team's press release:
"The Orthopaedic Hosptial of Wisconsin is a world-class hospital that excels in providing the highest quality, best patient experience and customer service in the country. We have shared a goal of excellence and desire to impact the community that makes us very excited about the partnership. "
In addition to the hospital logo being on display throughout the building on both the interior and exterior, the logo will also appear on the player's practice jerseys.
The Orthopaedic Hospital of Wisconsin is a physician-owned hospital with the goal of delivering a total patient experience that far exceeds traditional medical care. Established in 2001 as a partnership between a group of physician owners and Columbia St. Mary's, a health system with more than 165 years of service.
"We've been passionate Bucks fans a long time, but this partnership is really working about working with the Bucks to become more involved in the community," said Orthopaedic Hospital of Wisconsin CEO Brian Cramer. "We believe our two organizations can be even more impactful by working together. As a past champion strives to become a new champion once again, the Bucks have partnered with a national leader in orthopaedic care. We could not be more excited."
The two programs will work together on programs throughout the year that will emphasize the importance of staying fit and the advantages of finding a love of sport and activity at young age.
Feigin also said that the relationship will last longer than 2 years, which qualifies as "long-term" in his vocabulary.
The details of the sponsorship were not revealed, but Feigin noted that the contribution was "significant, generous, and of great value."