The surprising Milwaukee Bucks have already doubled their win total from last season, and it seems fans in the Milwaukee area are taking notice. According to SportsBusiness Journal, ratings for Bucks' broadcasts on Fox Sports Wisconsin have jumped a stunning 323 percent over last year at this time, the highest increase among any team in the NBA.
Milwaukee's 323 percent ratings increase was more than double that seen in Cleveland, which saw the second largest ratings boost at 150 percent. The Cavaliers not surprisingly saw a major bump after star Lebron James re-signed with the team last summer. The remaining teams to round out the top five were Atlanta (71 percent jump), Chicago (62 percent) and Charlotte (52 percent). The Hawks currently have the best record in the Eastern Conference, sitting at 43-11.
The Bucks have finished below .500 in nine of the past 10 seasons, culminating in last season's league-worst 15-67 record. That team deservedly claimed league's worst TV ratings as well, but the new-look Bucks are suddenly offering fans plenty of reasons tune in. Aside from the team's obvious success in the standings, other factors include the team's new ownership regime, the arrival of head coach Jason Kidd and fresh boat of young exciting talent including Giannis Antetokounmpo, Jabari Parker and Brandon Knight.
Milwaukee's next game is this Friday at home against the Denver Nuggets.