At halftime of tonight's game against the Chicago Bulls, the Milwaukee Bucks unveiled the team's future colors. The new scheme will consist of green, cream, and blue.
It's not just a random selection of colors that went well together, either. There is a reason behind the decision, which the Bucks also released at halftime. From the press release:
· The traditional color of the Milwaukee Bucks - a hallmark of our brand throughout the team's 47-year history.
· Emblematic of the state's dense forests and rich agricultural industry.
· Just as the "Cream City" brick is the foundation upon which Milwaukee was built, cream will be the foundational color of the team's new brand identity.
· Cream will be unique to the Bucks - we'll be the only team in NBA to feature a cream hue as an official team color.
· Blue underlines the importance of the Great Lakes and multiple rivers in the history and future of our city and state. In fact, some think the word Milwaukee was derived from the Algonquian term "Millioki," which meant "gathering place by the waters."
· The addition of blue to our color palette pays homage to the history of professional basketball in Milwaukee, as blue was the primary color of the Milwaukee Hawks, the city's first NBA team.
There was speculation over the last few days that orange would be part of the future color scheme after a photo "leaked" online, but alas, it was never part of the plans.
Not orange pic.twitter.com/2sjTwCw1DD— Eric Buenning (@ericbuenning) April 2, 2015
The Bucks also announced that fans can "See the Future" on April 13th, when much more is expected to be revealed.
Here is the video that was played in the arena during the announcement.
I don't really wear hats, but I want one with the new "M" logo. pic.twitter.com/gmKYVyLocV— Frank Madden (@brewhoop) April 2, 2015
Hat with the new "M" Bucks alternate logo (cc @Bucksketball @brewhoop @PhilHecken @UniWatch): pic.twitter.com/9Fyc0EHkAv— Conrad Burry (@conradburry) April 2, 2015
Video still + the color scheme from the Bucks branding teaser video (cc @sportslogosnet @UniWatch @PhilHecken): pic.twitter.com/wAudblzJ79— Conrad Burry (@conradburry) April 2, 2015