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Nike Launches Giannis Ad as part of ‘Come Out of Nowhere’ Campaign

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The Greek Freak gets the auteur ad treatment

NBA: Playoffs-Milwaukee Bucks at Toronto Raptors John E. Sokolowski-USA TODAY Sports

The splendor of fame has descended upon Giannis this year, earning himself plenty of publication space and a comfortable spot in the league’s top-ten selling jerseys this year. His ascendance is well-documented at this point, but he’s yet to garner much in the way of national ad campaigns outside of this stellar Greek endorsement of chocolate milk. Those Greek Guernseys provide some mighty fine lactose. Regardless, that changed today, when Nike put out an ad featuring Giannis as part of their season-long “Come out of nowhere” ad campaign that’s highlighted many members of the NBA’s upper crust. They also created a visual/print story about Giannis that launched during the All-Star Break.

The ad interviews both Giannis and his brother Thanasis, their discussion narrating Giannis’ rise from immigrant selling trinkets on the street to his early beginnings in the Greek League to his superstar status among the NBA’s elite. It’s yet another step forward for the Bucks’ most marketable star, and assuredly not the last. Also, I’ll never get sick of watching Giannis dominating short Greek dudes in a fuzzy video.