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There is not yet ink on paper, but apparently the Milwaukee Bucks are nearing a major milestone in the preparation of opening their new arena next season. No longer is the arena known just as the Wisconsin Entertainment and Sports Center. Courtesy of the Milwaukee Business Journal, say hello to Fiserv, a... (furiously Googles) provider of financial service technology!
The name everyone has been waiting for is close: @Fiserv closing in on landing naming rights to @NBA @Bucks' new @MilwDowntown arena from our partners at @sbjsbd https://t.co/crykWmg7nV
— MKE Business Journal (@MKEBizJournal) May 31, 2018
They’re on the NASDAQ! They’re based out of Brookfield, WI! Are you excited? You bet you’re excited. This is exciting! Tell the people how excited you are!
Honestly my only reaction is ¯\_(ツ)_/¯
— Kyle Carr (@KyleCoche) May 31, 2018
https://t.co/vX7HKvS53M
Never heard of them..had to google it. 1 location in WI. Doesn't excite me RT @tmj4: JUST IN: Brookfield-based Fiserv nearing naming rights deal for new Bucks arena, @MKEBizJournal reports: https://t.co/7XWcKDyBVX pic.twitter.com/raAFzOLT1j
— Steve Fifer (@SparkyRadio) May 31, 2018
...hold on. What’s that? ...Ladies and gentlemen, we are getting a shocking update to this story, because...
#BREAKING from @Fiserv: "We are not the naming rights sponsor" of the new @Bucks arena, disputing reports.
— Theo Keith (@TheoKeith) May 31, 2018
Fiserv corporate communications tells @TMJ4 they are NOT the new @Bucks arena naming sponsor.
— Ben Jordan (@BenJordan3) May 31, 2018
It’s not Fiserv after all! Who will it be? Stay tuned, I guess!
No matter who the sponsor turns out to be (many thought that Harley Davidson would be in the mix by now), getting a major corporate sponsor is just another step along the way to bidding farewell to the BMO Harris Bradley Center. The non-basketball operation benefits from the revenue, so sponsorship is generally a good thing for the franchise. Who do you want to have their name and logo affiliated with the Bucks? Or are you like Eric, asking if the name really matters?
I'll walk into it for 41 regular-season home games, no matter what it's called. https://t.co/ae8oNHEtvr
— Eric Nehm (@eric_nehm) May 31, 2018